Domain portfolio management for teams that buy and sell names

Domain portfolio management is the daily work of acquiring, valuing, holding and selling a set of names within a budget. Domaining gives a portfolio company or agency one shared workspace for it: the scored expiring list, backorder rules with their own budgets, roles for every buyer, portfolio reports, an API and escrow on every sale.

Budgets per rule, so acquisition cost is planned

Every automated rule has a maximum price per name and a minimum value score. On Portfolio and Enterprise each rule also has its own monthly budget. When the budget is used, the rule stops placing backorders, so one aggressive rule cannot spend the month.

Rule	Limits	Monthly budget
Short brandable .com	Score at least 75, price at most $69, length at most 8	Set by the owner
Two-word .io for startups	Score at least 65, two dictionary words	Set by the owner
Aged .net with history	Age at least 10 years, score at least 60	Set by the owner

Your plan covers the service. When a backorder succeeds you pay the domain's registration fee, the price of the name itself.

Automated backorder rules

Roles, seats and an audit trail

Portfolio includes 5 seats with three roles. Enterprise adds unlimited seats, granular roles, SSO (SAML), SCIM provisioning and an audit log of every backorder, bid, listing and price change.

Role	Can do
Owner	Manage plan, budgets, rules, seats, listings and payouts
Buyer	Place backorders, edit rules within budget, bid in member auctions
Viewer	Read the list, scores, watchlists and reports

Portfolio reports and API access

Portfolio-level reports show backorders by status, spend per rule, names won, names listed and sales closed through escrow. The API gives your own tools the expiring list, scores, appraisals, backorders and watchlists, with 50,000 requests per month on Portfolio and 150,000 on Enterprise. Webhooks send status changes to your systems in real time.

Reports by rule, by buyer and by extension
CSV export of lists, appraisals and backorders
Webhooks for status changes and alerts
Bulk appraisal by CSV upload, 10,000 appraisals per month

Selling the portfolio, not only buying it

Names that sit unlisted earn nothing. List the whole portfolio on the domain marketplace, park every name on a for-sale page, let buyer matching route inbound requests to your listings, and use the 3 broker-managed outbound campaigns per month included in Portfolio for the names that deserve a direct approach. How this compares with Efty, Watch My Domains and registrar dashboards on price and sale commission is laid out in our domain portfolio management software comparison.

Domain brokerage Domain parking

Enterprise plan for large portfolios

Enterprise costs $898 per month, or $449 per month billed yearly. It raises the limits to 2,000 backorders, 300 rules with budgets, 30,000 appraisals and 150,000 API requests per month, adds unlimited seats with SSO, a dedicated broker and acquisition desk and priority support, and comes with an invoice for every payment. We complete security reviews and sign a DPA.

Security and data handling

Domaining vs spreadsheets and manual checking

The same work, done in one workspace or by hand.

Work	Domaining	Spreadsheets and manual checking
Scored expiring list	Value score and value band on every name, filtered by extension, length and drop date	Copy lists by hand and judge every name yourself
Rules with budgets	Rules backorder the names that meet your score and price limits, with a monthly budget per rule on Portfolio	Check the list every day and place every backorder by hand
Alerts	Watchlist alerts when a name changes status or gets close to its drop date	Recheck each name's status yourself
Escrow	Every marketplace sale closes through escrow, with no commission	Arrange payment and transfer with each buyer yourself
Audit log	Every action on the account is recorded in the audit log on Enterprise	Edit history scattered across files and inboxes

Scored expiring list: DomainingValue score and value band on every name, filtered by extension, length and drop date; Spreadsheets and manual checkingCopy lists by hand and judge every name yourself
Rules with budgets: DomainingRules backorder the names that meet your score and price limits, with a monthly budget per rule on Portfolio; Spreadsheets and manual checkingCheck the list every day and place every backorder by hand
Alerts: DomainingWatchlist alerts when a name changes status or gets close to its drop date; Spreadsheets and manual checkingRecheck each name's status yourself
Escrow: DomainingEvery marketplace sale closes through escrow, with no commission; Spreadsheets and manual checkingArrange payment and transfer with each buyer yourself
Audit log: DomainingEvery action on the account is recorded in the audit log on Enterprise; Spreadsheets and manual checkingEdit history scattered across files and inboxes

Questions from portfolio teams

Can each buyer have their own rules?

Yes. Buyers create and edit rules within the budgets the owner sets. Every rule shows who created it and what it spent this month.

Can we move our existing portfolio into Domaining?

Yes. Upload your names by CSV to appraise them in bulk, add them to watchlists and list them on the marketplace.

How is Enterprise billed?

Enterprise is $898 per month, or $449 per month billed yearly ($5,388 per year), with an invoice for every payment. Choose Enterprise on the pricing page and pay by card, like every other plan.

Run your portfolio from one workspace

Start on Portfolio, or choose Enterprise for higher limits and unlimited seats.