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Afternic, Boost default (30%)$3,500
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Afternic, Boost on GoDaddy nameservers (20%)$4,000
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Afternic Basic on GoDaddy nameservers (15%)$4,250
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Sedo, direct marketplace sale (15%)$4,250
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Spaceship SellerHub (10%)$4,500
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Domaining, plan from $49 a month (0%)$5,000
Commission only. Plan fees, payment processing and listing fees are separate. Rates are the published figures we checked and can change.
What is the best alternative to Afternic?
For a seller with a portfolio and steady inbound interest, the best alternative to Afternic is a marketplace that charges a flat plan instead of a cut of each sale, paired with escrow so the buyer still feels safe paying. For a seller with a handful of names and no inbound buyers, Afternic's reach is hard to replace, and Sedo is the closest like-for-like option. Spaceship SellerHub sits in between on fees.
The question that decides it is simple: where do your buyers come from? If they find your names through registrar search results, they come through Afternic's distribution, and the commission is the price of that traffic. If they come from your own for-sale pages, from outbound emails or from people typing the domain into a browser, you are paying 15% to 30% for a checkout and a transfer. That part is cheap to replace.
This article is for US domain investors and small portfolio holders who already sell, or plan to, and want to see the numbers before moving any listings.
What is Afternic's commission?
Afternic's selling page lists a 30% default commission with Boost and 25% with Basic. Both drop by 10 points, to 20% and 15%, when the domain points at GoDaddy's aftermarket nameservers. Every sale carries a minimum commission of $15. Boost is the tier that pushes your names further through the partner network, and Basic gives up some of that exposure for a lower cut.
| Afternic setup | Commission | On a $2,500 sale you keep |
|---|---|---|
| Boost, your own nameservers | 30% | $1,750 |
| Basic, your own nameservers | 25% | $1,875 |
| Boost, GoDaddy aftermarket nameservers | 20% | $2,000 |
| Basic, GoDaddy aftermarket nameservers | 15% | $2,125 |
The nameserver discount has a cost of its own. Pointing a name at GoDaddy's aftermarket nameservers means the for-sale page is GoDaddy's, not yours, so you give up your own lander and any parking income from that name. For most sellers that trade is worth it, and it is why 20% is the rate people usually quote for Afternic.
What Afternic does well
Reach. Afternic's Fast Transfer network shows listed names inside the domain search of more than 100 registrar partners, GoDaddy included. When a founder searches for a name you own at one of those registrars, they see it as available to buy now, at your price, and the transfer happens automatically after payment. No other marketplace puts a listing in front of that many buyers who are actively searching for a name at that moment.
That reach is real money for names whose buyers are small businesses and first-time founders, the people who never visit a domain marketplace and would not know where to look. For a $3,000 .com with a broad buyer pool, losing $600 to commission on a sale you would never have made otherwise is a good deal. Be honest with yourself about which of your names fit that description.
Afternic alternatives compared
The options most US sellers weigh, with what each one charges, what it is good at and where it falls short. Dan.com, once the usual answer to this question, shut down on June 27, 2025 after GoDaddy folded its features into the Afternic side, so it is no longer an option.
| Marketplace | Seller cost | Best for | Weak spot |
|---|---|---|---|
| Afternic | 15% to 30%, $15 minimum | Names whose buyers search at registrars | Highest cut, and the discount means using GoDaddy's lander |
| Sedo | 10% on its own lander, 15% direct, 20% through its partner network | International buyers, auctions, brokered sales | Smaller US registrar footprint than Afternic |
| Spaceship SellerHub | 10% since February 2026 (was 5%) | Sellers who want a modern lander and lease to own | Fee has already doubled once, and its network is younger |
| Domaining | No commission, plan from $49 a month (25 listings) or $149 (500 listings) | Sellers with direct buyers who want escrow, offers and buyer matching | No registrar search distribution, so it does not replace Afternic's reach |
On Domaining, every listing takes a buy-now price, offers or both, with an optional minimum offer. When a price is agreed, the sale moves into domain escrow, and you are paid once the transfer is confirmed. On Pro and above, wanted requests from buyers are matched to names you have listed, so you can answer a buyer who is looking right now. The listing side is described on the domain marketplace page.
Is Afternic worth the commission?
It is worth it on the sales Afternic's network actually brought you, and expensive on the ones it did not. The quickest way to see it is a break-even. A Domaining Pro plan billed yearly costs $888 a year. At Afternic's typical 20%, that is the commission on $4,440 of sales. Sell more than that a year to direct buyers and a flat plan costs less than the cut. Starter, billed yearly at $288, breaks even against 20% at $1,440 of sales.
Direct sales a year
$10,000
Names sold to buyers who found you
Afternic at 20%
$2,000
Commission on those sales
Domaining Pro, yearly
$888
Flat, no commission on any sale
Look at your last twelve months of sales and sort them into two piles: sales that came through registrar search, and sales that came from someone who emailed you, typed the domain or found your lander. Only the second pile is in play. If it is empty, stay where you are. If it is most of your revenue, you are paying a premium for a service you are not using.
Is Afternic legit?
Yes. Afternic is GoDaddy's domain aftermarket and has been owned by GoDaddy for more than a decade. Sales go through GoDaddy's payment and transfer process, and sellers are paid after the buyer's payment clears and the name has moved. The common complaints are about the size of the commission, not about whether sellers get paid. Legit and good value are separate questions, which is the point of this comparison.
One related question comes up when a name carries a working website with revenue: at that point you are selling a small business, not just a domain, and a domain marketplace is the wrong place to set the price. It is worth getting a business valuation based on the site's revenue and earnings before you list, so the asking price reflects the cash flow and not only the name.
A selling setup that keeps more of each sale
Most full-time sellers end up with a split setup rather than one marketplace. Here is the routine we would use for a US portfolio of a few hundred names.
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1
Price every name first
Score the portfolio with domain appraisal and set asking prices from the score and its drivers, not from gut feel. Overpriced names sit on every marketplace, whatever the fee.
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2
Keep network listings for broad names
Leave the names whose buyers are founders and small businesses on Afternic, where registrar search can find them. That is the one place the commission pays for itself.
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3
Send direct traffic to your own listing
Point the rest at a domain parking for-sale page that shows your price and an offer form, so type-in visitors land on a listing you do not pay commission on.
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4
Close direct deals through escrow
When someone emails about a name, agree the price and run it through escrow. The buyer gets protection, you get paid after the transfer, and nobody takes a cut.
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5
Hand the big ones to a broker
For five-figure names, a domain broker who reaches out to likely end users usually beats waiting for a buyer to find the listing.
Sellers who also buy at the drop can feed the same pipeline from the other end: backorder names by rule from the expired domain names list, list the wins with a price from their score, and sell them without giving up a share. If you are comparing where to buy as well as where to sell, the best domain backorder service guide covers the buying side.
Keep the whole sale price
List your names with buy-now prices and offers, close every deal through escrow and pay no commission. Plans start at $49 a month. Compare limits on pricing.
Domaining is not affiliated with Afternic, GoDaddy, Sedo or Spaceship. Commission rates are taken from their published selling pages and industry reporting and can change.